Your website is often the first point of contact potential customers have of your company and your brand. It only makes sense then that you put your best foot forward and effectively communicate what you’re all about through professional and user-friendly web design. Web design encompasses a multitude of variables including layout, content, graphics, search engine optimization and conversion rate optimization. While web design is a significant and critical component of your promotional efforts, many businesses forget that it’s just one part of an overall digital marketing plan and should be consistent in look, feel and purpose with your other marketing efforts such as pay per click advertising.